#WearYourHeart

Charity: sustainable clothing

NEW
COLLECTION

In partnership with Keep a Child Alive (KCA), 100% of sale proceeds go towards supporting children affected by the on-going war in Ukraine.

Alicia Keys, Co-Founder

Keep A Child Alive

  • To inspire the world to proudly support Ukraine by wearing their heart on their sleeves, and also contribute to the global effort to reduce carbon emissions.

  • All sale proceeds from KCA-Ukraine Strong collection are donated to KCA’s local partners in Ukraine who are providing help directly to those that need it most: focused on evacuating children and their families, rescuing orphans without parents or families, protecting single mothers and their children, and saving child with cancer and other serious illnesses.

  • By wearing warm clothing indoors during winter, households across the global can reduce their thermostats, thereby reducing energy usage, costs, and pollution. Across Europe will cut dependence on Russian gas by almost 10 percent, according to new estimates.

Continued attacks on education inside Ukraine and low-level enrolment in host countries have left many of Ukraine’s 6.7 million 3–18-year-olds struggling to learn, warns UNICEF Regional Director for Europe and Central Asia Regina De Dominicis